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Qiddiya Gaming
@ EVO Japan
Role
Art Director
Agency
MAS
Where
Tokyo, JP
When
April 2024
Event Objectives
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Introduce EVO Japan attendees to the exciting world of Qiddiya Gaming
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Provide a premium viewing area to watch EVO tournament matches
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Give attendees memorable experiences featuring Pro Gamers
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Blend Qiddiya's visual ID with that of iconic fighting games
Creative Approach
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Activate a large footprint along the show floor entry path
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Design a "Legends Lounge" with tiered seating and giant LED screens
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Host free Beat-a-Pro matches and Meet & Greets for attendees
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Infuse physical and digital assets with retro video game aesthetic
Look & Feel
Edgy and energized; industrial materials and neon lighting. Primarily black space contrasted by Qiddiya purple. Mixing futuristic elements and nostalgic video game influences, with subtle nods to Japanese architecture and design.
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Floor Plan
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Lounge Queue
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Sign-Ups Queue
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Tiered Lounge
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Gaming Platform
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Interior LED Screen
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Interior LED Banners
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Exterior LED Screens
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AV Control Room
Exterior Renderings:
Interior Renderings:
Live from Tokyo 🇯🇵
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