Physicians Formula's 80th Anniversary was a night of Hollywood glamour with a modern twist. MKG paid homage to the brand's history while also calling attention to new product: the 80th Anniversary Collection and The Healthy Lip. We enhanced Beauty & Essex with two photo moments and several displays which highlighted an array of archival and new products. A major highlight for guests was a secret room filled to the brim with The Healthy Lip liquid lipsticks.