Physicians Formula 80th Anniversary

los angeles, california | october 2017

role: lead designer

agency: mkg

Physicians Formula's 80th Anniversary was a night of Hollywood glamour with a modern twist. We were asked to pay homage to the brand's history while also calling attention to new product: the 80th Anniversary Collection and a line of liquid lipsticks, The Healthy Lip. We enhanced the aesthetic of Beauty & Essex with two custom-fabricated photo moments and several displays which highlighted an array of archival and new products. A major highlight for guests - company members, celebrities, and beauty influencers alike - was a secret room filled to the brim with The Healthy Lip liquid lipsticks.

Photos by Marissa Joy