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Hearst X Jaguar @
Monterey Car Week
Role
3D Art Director
Agency
AGEN-C
Where
Monterey, CA
When
August 2025
Event Objectives
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Reintroduce the Jaguar brand to the public during Monterey Car Week
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Highlight the brand's evolution while showing appreciation for its heritage
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Display the Type 00 in a manner that facilitates clean content capture
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Celebrate design and innovation in ways that engage the MCW audience
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Integrate immersive co-branding with Harper's BAZAAR and Road & Track
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Transform the footprint for a private VIP party in the evening
Creative Approach
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'Open Studio' acts as the wrapper for a day-to-night lounge activation
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Showcase the Type 00 and vintage Jaguar models in two distinct display areas
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Center the Type 00 within the footprint to create a striking spatial composition
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Host panel discussions featuring standout talent from various creative arenas
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Incorporate BAZAAR and R&T with a digital portrait studio and branded merch
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Reinvigorate the space at night with lighting, cocktails, and a Questlove DJ set
Look & Feel
Embodying the refined boldness of Type 00, dressing the raw venue space with fields of french ultramarine blue; Exhibit-like approach to space planning and fabrication; Jaguar still + motion content showcased on screens and large graphic applications.
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Exterior
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Entrance
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Step & Repeat
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Heritage Jaguars
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Welcome Wall
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Open Studio
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Interior
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Type 00 Display
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Espresso Bar
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Merch Counter
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Creator Conversations
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Bazaar Lounge
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DJ Booth
The New Era 🛞
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