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HBO Westworld S4
@ ATX TV Fest

Role

3D Designer

Agency

Giant Spoon

Where

Austin, TX

When

June 2022

The Brief
  • Build hype for Westworld Season 4 with a consumer-facing stunt
  • Create a means to distribute complimentary food or beverage
  • Wink to Season 4's setting in a futuristic New York City
Creative Approach
  • Pop up on the street during ATX TV Fest to engage passers-by​
  • Design a functional coffee cart to be staffed by actor-baristas 
  • Pull aesthetic cues from Westworld's production design
Look & Feel
Inspired by Westworld's high-tech urban landscape and futuristic vehicles, the cart's curvaceous monolithic form is complimented by sleek, minimal materiality, with linear LED light contouring the interior.

Renderings:

Taking over ATX ☕️

Photo Credit: Giant Spoon

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