top of page
HBO Westworld S4
@ ATX TV Fest
Role
3D Designer
Agency
Giant Spoon
Where
Austin, TX
When
June 2022
The Brief
-
Build hype for Westworld Season 4 with a consumer-facing stunt
-
Create a means to distribute complimentary food or beverage
-
Wink to Season 4's setting in a futuristic New York City
Creative Approach
-
Pop up on the street during ATX TV Fest to engage passers-by
-
Design a functional coffee cart to be staffed by actor-baristas
-
Pull aesthetic cues from Westworld's production design
Look & Feel
Inspired by Westworld's high-tech urban landscape and futuristic vehicles, the cart's curvaceous monolithic form is complimented by sleek, minimal materiality, with linear LED light contouring the interior.
Renderings:
Taking over ATX ☕️
bottom of page