Absolut Planet @ Coachella 2019

indio, california | april 2019

role: designer

agency: mkg

For Absolut's fourth year as the official vodka of Coachella, MKG created Absolut Planet, an oasis on the festival grounds to showcase their newest flavor, Grapefruit. We distilled Absolut marketing campaigns and initiatives into design elements that were not only Instagrammable, but also informational. An entry tunnel, LED video dance floor, and multiple photo-ops expressed the brand's commitment to equality and sustainability by employing natural imagery, graphic text, and bold use of color.

Photos by Marissa Joy