Absolut Openhouse @ Coachella 2018

indio, california | april 2018

role: junior designer

agency: mkg

For Coachella 2018, Absolut tasked MKG with designing a space that built on the success of prior activations for their Lime flavor, while also shining a light on the their longstanding support of equality and inclusivity. Absolut Openhouse was conceived as a party space where all festival-goers could feel welcome. We achieved a nightlife vibe by incorporating a massive disco ball bar, LED dance floor, and custom DJ booth, and also incorporated winks to the LGBT community with a colorful lighting scheme and wheatpaste graphics featuring Absolut's Naturally Proud campaign imagery.

Photos by Marissa Joy